Monday, December 30, 2019

Comparison of Public and Community Health - 3105 Words

Comparison of Public and Community Health: Pertinent History and Available Resources Comparison of Public and Community Health: Pertinent History and Available Resources The terms public health and community health are oftentimes mistaken to have the same definition; however, the terms although similar have different meanings, as well as implications in application as it applies to health. Both public health and community health serve the health needs of individuals within communities; however, each service began with different approaches to achieve the goals. This paper will define and compare public and community health, the associated objectives, and explore the pertinent history of each service as well as available resources.†¦show more content†¦1). Community Health services center in â€Å"the delivery of personal health care services to individuals, families, and groups† (Stanhope amp; Lancaster, 2008, p. 1) to positively affect the health of the community and includes the environment in which the population reside. Public and Community Health History and Resources History of Public and Community Health Numerous health emergencies in our nation over the last several hundred years have lead to the formal development of Public and Community Health programs and services. The widespread devastation of the effects of disease within the population of the nation and an inadequate supply of health care delivery services led to the development of schools, agencies, and providers of care to assist with decreasing death and disability of the population and within vulnerable populations such as the poor and underserved. Understanding how infectious disease affects health and the environmental conditions in which disease spreads was at the center of the early public health establishment. Diseases such as small pox, measles, cholera, diphtheria, pertussis, polio, meningitis, influenza and tuberculosis were rampant and caused many deaths. The spread of many of these diseases devastated whole communities and families and led the government to develop progra ms to track and stop the spread of disease. At theShow MoreRelatedComparison of Public and Community Health972 Words   |  4 PagesCOMPARISON OF PUBLIC AND COMMUNITY HEALTH Comparison of Public and Community Health University of Phoenix NUR/408 Michelle Hogsed July 7, 2014 . Comparison of Public and Community Health Public and community health work simultaneously as well as separately to protect the populations of the world. Public health focuses on the health of an entire nation and community health focuses on health and wellness of various communities. The World Health Organization (WHO) believesRead MoreA Comparison of Community Psychology and Public Health1179 Words   |  5 PagesA COMPARISON OF COMMUNITY PSYCHOLOGY AND PUBLIC HEALTH. In this assignment the key differences and similarities of community psychology and the public health approach will be examined and critically compared. Community Psychology is a branch of psychology which is concerned primarily with achieving positive mental health in the broader context of the community rather than the individual. Public health is primarily concerned and focused on changing behaviours within the context of the public inRead MoreComparison with Community Psychology and Public Health1055 Words   |  5 PagesIntroduction The American Heritage Medical dictionary (Website one, 2007) defines community psychology (CP) as â€Å"the application of psychology to community programs for the prevention of mental health disorders and the promotion of mental health.† Public health (PH) on the other hand is defined as â€Å"the science and practice of protecting and improving the health of a community as by preventative medicine; health education; control of communicable diseases; application of sanitary measures and monitoringRead MoreComparison with Community Psychology and Public Health1049 Words   |  5 PagesIntroduction The American Heritage Medical dictionary (Website one, 2007) defines community psychology (CP) as â€Å"the application of psychology to community programs for the prevention of mental health disorders and the promotion of mental health.† Public health (PH) on the other hand is defined as â€Å"the science and practice of protecting and improving the health of a community as by preventative medicine; health education; control of communicable diseases; application of sanitary measures and monitoringRead MoreWe Call This A Community Health Needs Assessment ( Chna )1705 Words   |  7 Pagesthat â€Å"every public health agency regularly and systematically [collect, assemble, analyze, and make] available information on the health of the community, including statistics on health status, community health needs, and epidemiologic and other studies of health problems.† Today, we call this a community health needs assessment (CHNA). This is based on data collection, analysis, a list of health needs, and issues (Reed Fleming, 2014). This systematic process helps to determine the health needs ofRead MoreHealth Disparities : Transportation Equity And Applied Theories Essay1661 Words   |  7 PagesHealth Disparities: Transportation Equity and Applied Theories Summary of the Problem and Applied Middle-Range Theory All people, regardless of demographics, race, age, or physical limitations, deserve to have access to available resources within their own community. According to the American Public Health Association (APHA), health equity is defined as: all individuals merit the opportunity to achieve optimal health (Health Equity, 2016); furthermore, health disparities are described as the â€Å"differencesRead MoreHealth Disparities Among African Americans1355 Words   |  6 PagesHealth disparities amongst African-Americans continue to destabilize not just the various communities but the health care system as a whole. Minority groups especially African-Americans are more probable to agonize from certain health illnesses, have higher mortality rates and lower life expectancy than another other race in the nation. Health disparities are complex and incorporate lifestyle choices, socioeconomic factors such as income, education and employment and access to care services. ForRead MoreThe Stigma o f Mental Disabilities773 Words   |  4 PagesThe concept of desirability has divided society in two groups. One group has been categorized as the higher- achiever and the other group as the low-achievers. This comparison has been embedded into society for so many years. During the 50’s it was used to protect white middle-class students. Today is mostly used to described people who have mental or physical impairments. Sleeter and Longmore researched how the concept of disability has had a negative development through the US society. SleeterRead MoreCompare the Lib vs Google Article959 Words   |  4 PagesSeptember 25, 2013 Abstract Comparison and contrast of the two articles I chose which are both on the same topic but from two different sources. From the Cline Library, the first article I chose was, â€Å"Review of the evidence for oral health promotion effectiveness,† which is from the Health Education Journal. The other article is titled, â€Å"A systemic review of the effectiveness of health promotion aimed at improving oral health† which I Google and found in Community Dental Health. Both articles have theRead MoreThe American Association Of Nurses907 Words   |  4 Pageshave identified American Public Health Association, an association of public health professionals in the United States and other professionals from health related fields. This association comprise of environmentalists, nurses, doctors, dentists and many other professionals. However, there is more clarity about nurses in the public sector. The American Association of nurses is one of the largest groups registered by APHA. I therefore, choose nurses as a group of public health professionals to research

Sunday, December 22, 2019

Why All Sales Tax Should Be Banned Forever - 835 Words

Why should all sales tax be banned forever Everyone does shopping. It’s the way Americans live their daily life. It is from getting doughnuts at Quiktrip to buying an iPad. All these goods have to have a transaction in order for you to own it. Sales tax is an important part of this transaction. Everyday, people pay sales tax everyday for their purchases. Some states have high rates, and some states have low sales tax rates. Sales tax is a tax imposed by the government at the point of sale on retail goods and services.(Investopedia Contributors) It is collected by the retailer and passed on to the state.(Investopedia Contributors) Every Time you swipe your credit card, according to your state’s law, a percentage of the total amount worth of the goods is paid to the government. Inside the City limits of Tulsa, the sales tax and use tax is 8.517%.(â€Å"sales tax in Tulsa†) But when you go to another state and shop, such as california, the standard statewide rate of 7.50%.(â€Å"California City $ County Sales $ Use Tax Rates†) But when you shop online, it’s a different case, whether to pay sales tax depends on the retailer’s location. The current default rule throughout the United States is that you must collect sales tax on Internet sales to customers in those states where your business has a â€Å"physical presence†. (Steingold) From the point of shoppers, sales tax is annoying and should be repealed forever. Instead of just straight up removing the sales tax, the income tax should beShow MoreRelatedPros and Cons of Drug Legalization Essay1476 Words   |  6 PagesThe Pros and Cons of Drug Legalization Should drugs be legalized ? Drugs are resources that are capable of affecting theAmerican economy in many ways--both positively and negatively. Drugs often have a bad name even though they help us everyday in medical cases. and the drugs with the worst reputations are not the most abused drugs One may benefit from the legalization of drugs in many ways, while others would suffer greatly. Almost every person in the United States has their ownRead MoreHunting : The Benefits Of Wildlife Conservation1237 Words   |  5 Pagesthrough license sales and the excise tax on hunting equipment† (â€Å"Benefits† 1). There have been many federal efforts to create funding for conservation from hunting. The Pittman-Robertson act was established to raise funds for conservation by levying taxes and fees (Gooch 2). The Pittman- Robertson act has raised $10.1 billion since it was enacted in 1937 (Guiden 3). This money is used for conservation all over the country. According to The U.S. Fish and Wildlife Service â€Å"the sale of hunting licenseRead MoreCollege Sports Gambling2514 Words   |  11 PagesWith all of the controversy of gambling in college sports, why is the issue still an issue? The answer is money. There were actions taken towards this by Congress, but the problem is that it was never completely abolished. Congress had made the mistake of creating a way around it. It is now commonly referred to as the Las Vegas loophole. They outlawed the betting nationwide with the exception of one state, one state that is the capital of gambling, Nevada. This has caused few changesRead MoreFiji Water Case Study13053 Words   |  53 Pagesbefore we had water in bottles. It is unnecessary. When you see water imported from Fiji in plastic bottles, you know it’s bad for the environment all round.† Lee Rhiannon, Australia’s Greens MP3 â€Å"I think the world is slowly going insane. No thanks but I prefer water in bottles, that way you know it’s clean and you know, healthy. Not a sacrifice people should make when plastic bags are still rampant. Those Greens are extremists and I don’t see this ‘tap water alternative’ ever being viable.† AnthonyRead MoreFor Against by L.G. Alexander31987 Words   |  128 PagesFOR ADVANCED STUDENTS OF ENGLISH L.G.ALEXANDER .... †¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢ †¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢ ~ LONGMAN WNGMANGROUP UK UMITED Longman House, Burnt Mill, Harlow, Essex CM20 2iE, England and Associated Companies throughout the world  © Longman Group Ltd. 1968 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the PublishersRead MoreAnalylis Primark22310 Words   |  90 Pages PRIMARK Executive Summary This report consist of Primark Company‟s Strategic aspects. It contain detail analysis of Primark policies and future aspects. All strategies are derived accordingly the current market situations and competitive environment. So to round things off, Primark overall are not all bad but not brilliant. It s all very well having good value but if getting to the stock itself is such a deterring and unwelcome challenge then there is little point. Personally, I like to shopRead MoreModern History.Hsc.2012 Essay25799 Words   |  104 Pagespolicies / philosophies, many conservative points of view lost credibility and became unpopular, such as: * either pro-big-business or laissez faire (republican) economic policies, which had led to unsustainable and unbalanced rapid growth, * tax cuts for rich which had led to maldistribution of income and dangerously speculative investment, * protectionism (tariffs) * emphasis on ‘rugged individualism’ and Darwinist competition (‘survival of the fittest’) * opposition to reformRead MoreVarian Solution153645 Words   |  615 Pagesreservation price the consumer will demand one apartment, at any price above the reservation price the consumer will demand zero apartments, and exactly at the reservation price the consumer will be indiï ¬â‚¬erent between having zero or one apartment. You should also observe that when demand curves have the â€Å"staircase† shape used here, there will typically be a range of prices where supply equals demand. Thus we will ask for the the highest and lowest price in the range. 1.1 (3) Suppose that we have 8Read MoreWe Must Obey Our Elders17194 Words   |  69 PagesShould we OBEY our Elders A Photo of an Elder! A Tale of Correction ï‚ ©Ã¯  ´ By Ray Walter Swangkee ― The Colorful Peacock from Angel Ridge, Box 305H2, King’s Mountain, Kentucky 40442 The Divided States of United Lies! My E-mail Address is: theking@alltel.net, as in: â€Å"The King at TELL ALL, dot, Network of Truth.† Please Visit the most Beautiful, Enlightening, and Inspiring Website on the Internet, at: www.ThePeacock.com â€Å"O my Son, no one likes to Obey any Person that he or sheRead MoreCase Studies67624 Words   |  271 Pagesto use a specific analytical procedure to examine an organisation; others provide less structure, expecting students to learn by developing their own unique analytical method. Still other instructors believe that a moderately structured framework should be used to analyse a firm’s situation and make appropriate recommendations. Your lecturer or tutor will determine the specific approach you take. The approach we are presenting to you is a moderately structured framework. We divide our discussion

Friday, December 13, 2019

Non Extraction Treatment In Class Health And Social Care Essay Free Essays

Anterior and posterior arch breadths in the eyetooth and molar parts from the most labial facet of buccal surfaces the eyetooths and the grinders were measured with the aid of digital caliper on the survey theoretical accounts and compared statistically to find whether the dental arches were narrower after extraction intervention. Consequences: At the start of the intervention maxillary and inframaxillary intercanine breadths both groups did non differ statistically.At the terminal of Treatment in both the groups anterior and posterior arch breadths were same except for the intercanine dimension which was 0. We will write a custom essay sample on Non Extraction Treatment In Class Health And Social Care Essay or any similar topic only for you Order Now 82 millimeter larger ( P lt ; 0.05 ) in the extraction group. Decision: The extraction intervention does non ensue in narrower alveolar consonant arches than non extraction intervention in intercanine and intermolar part. Clinical significance: The narrow dental arches are non the expected effects of extraction intervention so, esthetically compromising consequence of narrow dental arches on smiling is non a systematic out semen of extraction intervention. Cardinal words: Arch breadth Changes, Intercanine and Intermolar breadth, extraction and Non Extraction Treatment. Introduction: The extraction versus non extraction argument is about every bit old as the coming of orthodontias pattern and boulder clay today the quandary exists. Angle1 believed that all 32 dentitions could be accommodated in the jaws, in an ideal occlusion with the first grinder in Class I occlusion, extractions was bete noire to his ideals, as he believed bone would organize around the dentitions in their place harmonizing to Wolff ‘s law2. However this was criticised by Case who stated that extractions were necessary in order to alleviate crowding and assistance stableness of treatment.3 However depending upon clinical scrutiny, radiographic and accurate diagnosing the extraction determination should be taken. Assorted transverse and perpendicular malrelationships such as crowding, bulge of dentitions are observed in Class I malocclusion which can be handled by extraction or non-extraction intervention depending upon infinite disagreement.However the long term stableness in both interventions is surrounded by a contention. It is good documented fact that addition in dental arch length and breadth during orthodontic intervention tend to return toward their pre-treatment values after retention.4,5,6,7 One of the unfavorable judgment of extraction intervention is that it consequences in narrower arches as compared to non-extraction treatment,8.The popularity of non-extraction intervention are condylar supplanting, narrowed smilings accompanied by dark corners, dished in profiles with extractions and suboptimal inframaxillary growth.9-16 Some surveies claim that dimension alterations occur in both extraction and non-extraction treatments,17 18 It is believed that the pre-treatment values of intercanine and intermolar breadths present a place of muscular balance so it is suggested that the maintaince of these values provide postretention stableness 19,20.Strang21 and Shapiro concluded that inframaxillary intercanine and intermolar breadth dimensions have a strong inclination to get worse. In the past many surveies have been carried out to analyze the effects of extraction and non-extraction intervention but the decisions vary a batch which could be because of different intervention techniques, malocclusion types and sample size examined during these surveies. So the purpose of present survey was to compare dental condescending breadths alterations in Angle Class I malocclusion after extraction of first premolar and non-extraction with a homogeneous survey group in footings of malocclusion and intervention mechanics.The arch breadths were measured in inframaxillary arches because condescending breadths are normally established by inframaxillary arch. Materials and methods In this retrospective survey orthodontic survey theoretical accounts of 30 patients who had first premolar extractions and 30 patients treated without extractions were selected.in the extraction group there were 19 misss and 11 male childs with average age 14.2+-2.9 old ages and in the non-extraction group had 18 male childs and 12 misss with average age 14.3+_2.12 old ages All the patients were treated with preadjusted contraption by assorted teachers in a dental institute. While choice the undermentioned standards were applied All patients had skeletal Class I malocclusion All patients had full compliment of teeth upto 2nd grinders without any losing dentition, excess dentition, or congenitally losing dentitions. None of the patients had a adjunctive contraptions such as quad spiral, any functional contraptions, rapid palatine expander during intervention In the extraction group all patients had first premolar extraction as a portion of orthodontic intervention. With an digital calliper, the breadths of the anterior and posterior parts of the maxillary and inframaxillary alveolar consonant arches were measured in the eyetooth and the molar parts from the most labial facet of the buccal surfaces of those dentitions. The calliper was placed at the best estimation of a right angle to the palatine sutura in the maxillary arch and to a line bisecting the incisor section in the inframaxillary arch. The recorded breadths between the grinders were the widest distances between the first or 2nd grinders. The widest portion of the posterior portion of the arch invariably was in the 2nd molar part. Each distance was measured 3 times, and the norm of the 3 values was used as the concluding step. The duplicability of the measurings was evaluated by analysing the differences between 10 dual measurings of intercanine and intermolar distances, indiscriminately selected and taken at different times. The mistake of measuring was assessed by Dahlberg ‘s expression: Sx = where D is the difference between extra measurings, and N is the figure of dual findings. The mistakes were 0.21 millimeter for inframaxillary intercanine breadth, 0.60 millimeter for inframaxillary intermolar grinder breadth, 0.36 millimeter for maxillary intercanine breadth, and 0.21 millimeter for maxillary intermolar breadth. Means and standard divergences were calculated, and a 2-tailed T trial was used to find statistically important differences with P lt ; 0.05. Consequences The inframaxillary intercanine and intermolar breadths did non demo statistical differences at the start of the intervention in both the groups. ( Table 1 ) At the terminal of intervention the condescending breadths of both the groups were besides statistically similar except in inframaxillary eyetooth part. ( Table 2 ) The mean inframaxillary intercanine dimension was 0.82 millimeter larger in extraction sample than non-extraction sample. During intervention the average inframaxillary eyetooth width addition was 1.28mm in extraction group and the 0.66mm addition in non-extraction group which was non statistically important. ( Table 3 A ; 4 ) The inframaxillary intermolar breadths for both extraction and non-extraction group were non changed. Table 1. Pretretment inframaxillary intercanine and intermolar arch breadths: agencies and SD ( millimeter ) Extraction ( n=30 ) Non-extraction ( n=30 ) Significance Intercanine 30.47 AÂ ± 2.09 30.27 AÂ ± 1.82 Nitrogen Intermolar 59.25 AÂ ±2.92 59.05AÂ ± 1.67 Nitrogen NS-Not Significant Table 2. station intervention upper jaw and inframaxillary arch intercanine and intermolar breadths: agencies and SD ( millimeter ) Extraction ( n=30 ) Non-extraction ( n=30 ) Difference Significance Mx Intercanine 39.12 AÂ ± 1.98 39.84 AÂ ± 1.81 0.72 Nitrogen Md Intercanine 31.75 AÂ ± 1.84 30.93 AÂ ± 1.92 0.82 0.01 Mx Intemolar 61.01 AÂ ± 1.98 60.98 AÂ ± 2.09 0.03 Nitrogen Md Intemolar 59.81 AÂ ± 1.25 59.01 AÂ ±1.98 0.80 Nitrogen Mx- Maxillary ; Md- Mandibular ; NS-Not Significant Table 3.Mandibular intercanine and intermolar breadth alterations: agencies and SD ( millimeter ) Extraction ( n=30 ) Pre-Treatment Post- Treatment Difference Md Intercanine 30.47AÂ ± 2.09 31.75 AÂ ± 1.84 1.28 Mendelevium Intermolar 59.25 AÂ ± 2.92 59.81 AÂ ± 1.25 0.56 Md-Mandibular ; NS-Not Significant. Table 4.Mandibular intercanine and intermolar breadth alterations: agencies and SD ( millimeter ) Non-extraction ( n=30 ) Pre-treatment Post- Treatment Difference Md Intercanine 30.27 AÂ ± 1.82 30.93 AÂ ± 1.92 0.66 Mendelevium Intermolar 59.05 AÂ ± 1.67 59.01 AÂ ± 1.98 0.04 Md-Mandibular ; NS-Not Significant. Discussion The two grounds for which the extraction interventions are criticised are that they result in narrow alveolar consonant arches which are unesthetic because of big black trigons in buccal corridors and it is stated that the intercanine and intermolar breadths tend to diminish during station keeping period 5,19-22 Harmonizing to findings of the present survey the arch breadth in both eyetooth and molar part in the inframaxillary arches did non demo any statistical important results.in fact the arches in extraction group were about 0.82mm wider than non-extraction group. Although these findings might non fulfill some writers who support non-extraction interventions. The consequences of this survey can be compared with surveies on station intervention long term stableness in which inframaxillary incisor stableness was acceptable. The inframaxillary intercanine breadth increased 1.07mm in an extraction sample23 in contrast in non-extraction topics where the addition in inframaxillary intercanine dimension was less than 1mm in Class I 24,25 and Class II patients.. In boundary line instances the long term addition in intrecanine breadth was 1mm in extraction interventions and 0.5mm in non-extraction 26 treatments.Luppanapornlarp and Johnston found that inframaxillary intercanine breadth of extraction topics was greater at all phases of intervention in extraction instances than in non-extraction instances which indicate that extraction of 4 first bicuspids does non bespeak narrowing of arches.27BeGole et Al 28 found 1.58mm addition in extraction sample as compared to 0.95mm in non-extraction sample.Udhe et al 29 found a larger addition in extraction group than in non-extraction group. Gianelly 5 studied inter arch alterations of extraction and non-extraction groups and found that the alterations in maxillary and inframaxillary arch breadths indicated that extraction intervention does non ensue in narrower arches than non-extraction groups. This determination is in conformity with the present study.On the footing of constructs documented in the literature13,30,31 1 might anticipate narrower arches after extraction.However Kim and Gianelly suggested that the breadths of the both the arches were 1-2mm larger when compared with the condescending breadths of non-extraction group at a standardized arch depth.The intermolar breadths of both the groups were same after intervention this determination supports the position of Johnson and smith32. Who stated that arch breadth at any peculiar location is maintained or somewhat increased after extraction. Weinberg and sadowsky33 found important addition in inframaxillary intercanine and intermolar breadth in class1 malocclusion treated non-extraction and stated that the enlargement of buccal sections in the inframaxillary arches helped in declaration of Class I herding. However 16 out of 30 patients had some sort of palatal expander which might hold contributed to inframaxillary enlargement In the present survey no interventions were given for enlargement. To some research workers maxillary arch breadth is deciding of smile esthetics,34, the maxillary arch breadths in extraction and non-extraction groups were same so it can be expected that the intervention effects in maxillary arches will be the same, and there will be no difference in esthetic tonss in both the groups.In fact the intercanine breadths in extraction groups were wider than non-extraction group. However the hereafter surveies in the maxillary arches in assorted malocclusion categorizations with assorted intervention mechanics will be productive. It is stated that enlargement more than 1-1.5mm in intercanine enlargement is unstable so appliances designed to increase arch width more than this were non used in the present survey. On the footing of findings of the present survey it can be said that extraction instances do non ensue in narrow dental arches than non-extraction instances and thereby do non hold compromising consequence on smiling esthetics and stableness of orthodontic intervention. However future surveies with assorted malocclusion groups, intervention mechanics, larger sample size and long term alterations in arch dimensions will be utile. Decisions The present survey findings indicate that the premolar extractions to alleviate crowding does non ensue in narrowing of dental arches in extraction interventions when compared to non-extraction interventions. A proper intervention program and intervention mechanics in accurately diagnosed instance can ensue in intervention success regardless of extraction or non-extraction intervention. Clinical significance: The narrow dental arches are non the expected effects of extraction intervention so, esthetically compromising consequence of narrow dental arches on smiling is non a systematic out semen of extraction intervention. How to cite Non Extraction Treatment In Class Health And Social Care Essay, Essay examples

Thursday, December 5, 2019

How Might Pricing Decisions Be Influenced by Knowledge of the Product Life Cycle free essay sample

How might pricing decisions be influenced by knowledge of the Product Life Cycle? Product Life Cycle (PLC) shows the stages of a new product going through in the market place. In general, a product goes through introduction, growth, maturity and decline. The application of the four stages of PLC can assist firms to plan marketing mix decisions. Hence, price setting of a particular product can be influenced by its PLC over the four stages. For mass market with high competition and a new brand of known product, price penetration will be practised at the introduction stage where sales are often low. It is a pricing strategy that price is set relatively low at the launch of a new product. This is because common products have many substitutes and consumers are sensitive to price change. Thus, low price can discourage competition with the substitutes so that firms can capture large market share quickly and penetrate deeply into the market. We will write a custom essay sample on How Might Pricing Decisions Be Influenced by Knowledge of the Product Life Cycle? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is effective in creating market awareness among similar products. However, price skimming is practised for niche market with low competition and innovative products at the introduction stage. It is a pricing strategy that price is set at high at the launch of a new unique product. It is to cover expensive RD costs by making relatively high short-term profits and reflect high quality image. Besides, high profit margin is necessary to compensate low demand. Consumers are not very sensitive to price change and there is less competition in the short term. Thus, the price for an unproved new innovative product is set at high at the introduction stage for as long as it can hold its strong position. At growth stage where sales are growing rapidly, the previous pricing strategies applied at the introduction stage will still be practised to strengthen the respective objectives. Hence, price penetration will still be practised for common product. Price will continue to be set at low to further expand market share as now product is accepted and well received by the market. For innovative product, market skimming will be practised. Price will continue to be set at high as a signal of high quality. Firms will attempt to build up consumer loyalty before the entry of competitors. When it comes to maturity stage where maximum sales are achieved, competitors are likely to be entering the market. There will be a need for firms to keep prices at competitive levels. Firms have to consider either match or beat competitors’ prices. For known product which price penetration was previously used, the price now will gradually increase to meet competitors’ prices as consumer loyalty is built and it is recognised by the market. For innovative product which price skimming was previously used, the price now will gradually reduce as competition starts to set in. Consumers are becoming sensitive to the price change now and a lower price may discourage competition with the substitutes. Firms will aim to retain the market share by capturing sales from weaker rivals. However, there is a risk that a reduction in price might create a perception that the quality is sacrificed. In this case, sales and profits may be adversely affected. Besides, price discrimination can likewise be practised by firms during maturity stage if the market can be segmented. In this case, a product will be sold at different prices to different market segments. If this occurs, firms will consider the price elasticity of demand for price setting at different market segments to increase total revenue. Thus, products which are price elastic should be charged at lower prices. In contrast, products which are price inelastic should be charged relatively higher. At decline stage where sales are dropping steadily, firms will choose to cut prices. Profit is falling and product at this stage becomes obsolete and in some cases, it may cause harm to a firm’s reputation. Firms will seek to cut expenses to exploit the remaining profits and gain last batch of sales or clear stock to eliminate the product. Although pricing decisions made based on the PLC of the products may not always bring business a success, there are likely to be common links between the phases of the PLC and the nature of the price, product, promotion and place decisions taken by the firm. Somehow, PLC is only a model and the managers should not follow exactly the standard life cycle for every product. Therefore, the pricing decisions will also depend on competitors’ actions, the state of the economy and the marketing objectives of the business.